Following the major home products open experiential consumption, lighting monopoly also began to experience the consumer attempts. Not only major brand lamps lighting products combined with living room space, so that consumers in the United States where the actual results and experience healthy lighting decorative lamps, as well as some brand lamps start their own design, custom lighting and matching furniture, jewelry, ready Play "cross." Lighting museum experience is not just lighting fixtures with brand bigger and bigger, some lighting brand awareness ahead of the market is no longer simply display products, but the decoration, accessories, furniture with the place, and create a home environment as a whole, so that the consumer lighting and home improvement field who feel the effect. This environment, the atmosphere allows consumers to feel more intuitive lighting beauty, more prone to buy. Consumers can see many large home stores, lighting showrooms within a range of brands, not only in the exhibition area and renovation efforts have begun to create experiential shopping environment. Bohai home in the new building, the Camry lighting, Kaisa Lin lighting store brands have laid out a study, living room, bedroom, etc. Experience Zone, the main light source, an auxiliary source, pool lights, wall lamps, table lamps, nightlights, etc. with a harmonious and orderly . According to sales personnel, lamps arranged in these areas, not only conforms to the bedroom, study lamps with the principles of space, in the light of the design also reflects the characteristics of humanity and health sources. Integration of new trends in home lighting industry, the lighting industry has long existed experiential marketing, but did not get popularized. Analysts believe that the experience of a large hall area, the need for someone to design the pavilion style and product mix, display, higher overall costs. But now, lighting brand product line will gradually begin to home, jewelry, and other software installed extension, furniture or fixtures with their own brand of its own design and production of furniture trends are becoming apparent. Analysis of the industry, the brand began to pay attention to domestic lighting products supporting the design, to seek cooperation with the artist, the artist's work and home lighting products combined. Brand lamps or for the purpose of cross-border profit growth, but lamps, furniture and other household products, how to better integrate category, is currently the "cross" lighting brands need to think about. http://cz.gojiaju.com http://cz.gojiaju.com 

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